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Insights

Field notes on AI strategy, governance, and execution.

Editorial note: Research and drafting are AI-assisted. Methodology claims, regulatory citations, and recommendations are grounded in documented research — every article includes specific source references. Daniela Piskackova — Co-founder & AI Audit Lead — is the research methodology guarantor behind our work. This transparency matches who we are: an AI-native company.

AllPrioritisationEU AI ActProcess automationAI agentsGovernance & GDPRAI Visibility
Hands sort an olive folder between two bakery-office trays beneath MAKE YOUR BUSINESS PROFILE ACCURATE, USE REAL NAME, VERIFY BUSINESS DETAILS and REVIEW COLLECTED INFO; a mauve paperweight sits beside them.

Google Business Profile Optimisation: What to Fix First

Prioritise Google Business Profile accuracy in October 2026: check real names, categories, location details, collected information and reviewed edits.

6 min readOct 27, 2026
A three-station inspection diorama reads FIX INDEXING BEFORE EXPECTING AI VISIBILITY, CHECK KEY PAGES, INSPECT LIVE URL and ALLOW SEARCH SNIPPETS.

Google Search Console: Fix Indexing Before AI Overviews

Use Google Search Console to check missing service pages, separate valid exclusions, inspect live URLs and resolve indexing barriers before AI Overviews.

7 min readOct 25, 2026
In a camping shop, a worker checks a blank selling-page screen beneath KEEP PRODUCT OFFERS AND SHIPPING ACCURATE and labels for merchant markup, currency and shipping destinations.

Product Schema: Offer and Shipping Fields for Online Stores

Product schema for selling pages: align Offer price and stock with checkout, describe real shipping regions, and check changes against merchant data.

7 min readOct 23, 2026
Three workstations in a lighting catalogue room sit below MAKE CONTENT EASY TO FIND and signs for crawlable links, visible facts and crawler controls.

LLM SEO Checklist: What to Change on Your Own Website

Use this LLM SEO checklist to review crawlable links, visible facts, structured data, and the separate crawler controls for OpenAI and Perplexity.

11 min readOct 22, 2026
A planner compares two boards in a kitchen showroom. They read COMPARE CURRENT AI PUBLISHER CONTROLS, CRAWLER PERMISSIONS, GOOGLE SITE SETTINGS and CHANGE TIMING.

ChatGPT SEO: publisher controls versus Google Search

ChatGPT SEO in October 2026: compare OpenAI crawler permissions with Google Search Console controls, the global rollout and the timing of rule changes.

10 min readOct 20, 2026
Layered cream paper cards separate citations, search traffic and indexing beneath READ BING AI METRICS CORRECTLY.

Bing Webmaster Tools: What Do 2026 AI and Search Reports Mean?

Read Bing Webmaster Tools' AI and Search reports without treating citations as rankings. Separate search traffic, page work and IndexNow submissions.

7 min readOct 17, 2026
Two accountants review a report beneath TRACK AI OVERVIEWS WITH DOCUMENTED METRICS and labels USE AI IMPRESSIONS, FILTER US TRAFFIC and CHALLENGE INTERNAL METRIC CLAIMS.

AI Overview Tracking in Search Console: What It Shows

AI overview tracking in Search Console shows impressions by page, country, date and device while keeping Google's reported data separate from estimates.

6 min readOct 16, 2026
An olive folder and three paper cards sit below REASSESS FAQ SCHEMA AFTER RICH RESULTS, with labels RICH RESULTS REMOVED, FAQ TYPE STILL EXISTS and NO AI SCHEMA REQUIREMENT.

FAQ Schema After Rich Results: What Is Worth Keeping?

Google stopped showing FAQ rich results in May 2026. Learn what FAQPage still means, why AI search needs no special schema, and when upkeep is worthwhile.

5 min readOct 16, 2026
Hands hold a board in front of a grooming shop model, showing PUBLISH ACCURATE LOCAL BUSINESS SCHEMA above NAME AND ADDRESS, ONE PHYSICAL LOCATION and MATCH VISIBLE CONTENT.

Local Business Schema: Fields, Locations and Page Checks

Local business schema needs a real name and physical address for Google's rich results. Match hours, phones and location details to the page before testing.

6 min readOct 16, 2026
Hands hold a large board reading CLAIM AND CORRECT YOUR KNOWLEDGE PANEL, with labels for identity, public evidence and organisation, in a manufacturer's office.

Google Knowledge Panel: Claim or Correct Your Listing

Check whether a Google knowledge panel can be claimed, verify a representative and submit public evidence for corrections without direct editing control.

7 min readOct 15, 2026
A roofing team examines a board headed CHECK WHICH SEARCH BOTS YOU BLOCK, with labels for parsing errors, important URLs and OAI-SearchBot.

Robots.txt Checker: Find Blocks for Google and ChatGPT

Use a robots.txt checker with Search Console and OpenAI's crawler guide to inspect host files, parsing errors and path rules before testing access again.

7 min readOct 15, 2026
At a chiropractic clinic reception desk, an owner sorts a proposal beneath CHECK THE AGENCY DELIVERABLES and labels for tested buyer questions, source evidence and realistic estimates.

AI SEO Services: What to Check Before Paying an Agency

Before buying AI SEO services, ask for tested questions, saved answers, source evidence, realistic estimates and a clear line between an audit and ongoing work.

9 min readOct 14, 2026
In a bicycle shop back office, a deep olive folder holds three labelled measures beneath WHAT AI VISIBILITY TOOLS MEASURE: CITATIONS, IMPRESSIONS and REFERRAL VISITS; an unfinished checklist sits beside them.

AI visibility tool guide: what each measure really shows

Compare AI visibility tools by the event they count: Bing citations, Google AI impressions, Search clicks, ChatGPT referrals and URL inspection results.

9 min readOct 14, 2026
A dental practice desk displays AI SEO: WHAT WORKS? above three stations labelled INDEXED PAGES, ORIGINAL VALUE and SPAM RISK, beside an open olive folder.

Using AI for SEO: What Helps a Small Business Get Found?

Use AI for SEO research and editing while keeping original value. Check search eligibility, show evidence, avoid scaled content abuse and measure results.

6 min readOct 8, 2026
A cream and olive diorama shows three stations marked CRAWLER ACCESS, CONTENT EVIDENCE and MEASUREMENT BASELINE beneath CHECK YOUR AI SEARCH VISIBILITY.

GEO Audit Checklist: What to Check on Your Site, Step by Step

Use this GEO audit checklist to inspect access, page evidence, structured data, and AI impressions, then turn each finding into a fix with an owner.

12 min readOct 7, 2026
A paper schematic shows an olive folder and three large cards labelled CRAWLER ACCESS, SNIPPET DIRECTIVES and CITATION MEASUREMENT below WHAT AN AI VISIBILITY AUDIT CHECKS.

What Is an AI Visibility Audit? Vendor Checks Explained

Learn what an AI visibility audit can verify across Google, ChatGPT and Bing: crawler access, snippet rules, citations, referrals and the limits of each metric.

6 min readOct 6, 2026
Isometric overhead system with buyer-query tokens entering a dark answer chamber, two illuminated storefront tokens in the output path, a third outside it, and an olive folder at the input edge.

Does ChatGPT Recommend My Business? How to Measure It

Learn what a ChatGPT business recommendation means, why one answer proves little, and how to measure mentions, competitors and sources reliably.

12 min readAug 27, 2026
Five-stage text-free workflow on a deep axis, with question cards splitting into repeated runs, captured answer and source cards, a comparison grid, a recheck loop, and an olive folder at the final station.

How to Check If AI Mentions Your Brand Reliably in Practice

Learn how to check if AI mentions your brand with real buyer questions, repeated runs, captured sources and a defensible before-and-after method.

12 min readAug 27, 2026
Minimal radial composition with a central translucent answer vessel fed by several source cards, one small brand marker visible in the synthesis, and a half-open olive folder at the lower edge.

What Is Generative Engine Optimisation? A Plain Guide

Learn what generative engine optimisation means, how GEO differs from SEO, which visibility levers research supports and what it cannot guarantee.

6 min readAug 27, 2026
A cut-away cylindrical tower with two shop models: a large green one on the upper floor whose wide green chute reaches five bowls of green beads and tiles at the base, and a small mauve one below whose thin mauve chute breaks before it reaches its bowl; a green folder rests on a side platform.

Why AI Recommends Your Competitor Instead of Your Brand

See why AI recommends your competitor through relevance, prominence, source coverage and freshness, then diagnose the measured gap without guessing.

10 min readAug 27, 2026