Insights
Field notes on AI strategy, governance, and execution.
Editorial note: Research and drafting are AI-assisted. Methodology claims, regulatory citations, and recommendations are grounded in documented research — every article includes specific source references. Daniela Piskackova — Co-founder & AI Audit Lead — is the research methodology guarantor behind our work. This transparency matches who we are: an AI-native company.

Does ChatGPT Recommend My Business? How to Measure It
Learn what a ChatGPT business recommendation means, why one answer proves little, and how to measure mentions, competitors and sources reliably.

How to Check If AI Mentions Your Brand Reliably in Practice
Learn how to check if AI mentions your brand with real buyer questions, repeated runs, captured sources and a defensible before-and-after method.

What Is Generative Engine Optimisation? A Plain Guide
Learn what generative engine optimisation means, how GEO differs from SEO, which visibility levers research supports and what it cannot guarantee.

Why AI Recommends Your Competitor Instead of Your Brand
See why AI recommends your competitor through relevance, prominence, source coverage and freshness, then diagnose the measured gap without guessing.